IC Media Direct Predicts Simpler Advertising Techniques in 2018

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - April 16, 2018 /MarketersMedia/ —

Public relations firm, IC Media Direct, believes the future of digital advertising in the coming year will actually be more familiar to most than ever before. In fact, IC Media Direct leaders believe this year many advertisers will revert to more conventional methods of advertising. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect - Online Reputation Management & Reviews: http://icmediadirectreviews.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com

Source URL: https://marketersmedia.com/ic-media-direct-predicts-simpler-advertising-techniques-in-2018/331575

For more information, please visit http://www.ICMediaDirect.com

Source: MarketersMedia

Release ID: 331575

More News From Daily Sports Club

Parma gets 5-point penalty, Calaio banned 2 years

Jul 23, 2018

ROME — Parma retained its Serie A status but will start the new season with a five-point deduction, while forward Emanuele Calaio was banned for two years for what the Italian football federation deemed to be attempted match-fixing on Monday. Calaio was also fined 20,000 euros ($23,000) after sending suspect text messages to an opposing player prior to the final match of the Serie B season in May, with Parma needing to beat Spezia to secure automatic promotion. Calaio, who used to play for Spezia, sent four messages on WhatsApp to defender Filippo De Col, encouraging him and another former...

More than 250,000 welcome Croatia home after World Cup final

Jul 23, 2018

ZAGREB, Croatia — In an outburst of national pride and joy, Croatia rolled out a red carpet and staged a euphoric heroes' welcome for the national team on Monday despite its loss to France in the World Cup final. Hundreds of thousands of people wearing national red-and-white checkered colors and waving Croatian flags poured into the streets in the capital Zagreb to greet the team. Observers described the homecoming event as the biggest ever in Croatia. The joyful, singing crowd crammed the central squares and the route where the players passed in an open bus, greeting fans and signing autographs....

33yo Ronaldo at Juventus: Age isn't important

Jul 23, 2018

TURIN, Italy — At the age of 33, many football players are past their peak. Cristiano Ronaldo vows to show he is not one of them. Juventus signed Ronaldo from Real Madrid last week for 112 million euros ($131.5 million) — an Italian league record sum — and the world player of the year penned a four-year contract. Some see it as an extravagant sum for a player who, although a five-time Ballon d'Or winner, is entering the latter stages of a glittering career. At his first news conference as a Juventus player on Monday, Ronaldo insisted he was motivated...

Fans proud despite Croatia's World Cup final loss to France

Jul 23, 2018

ZAGREB, Croatia — Euphoria gave way to a mixture of disappointment and pride for Croatia fans after their national team lost to France in its first ever World Cup final. The entry into the World Cup final in Russia brought the country of 4 million people to a standstill Sunday after officials and the media described the event as the biggest in Croatia's sports history. "Croatia has fallen as a hero!' proclaimed the Index news portal. "Croatia's team has managed to unite the whole country!" Fans in the capital Zagreb — many wearing the team's red-and-white checked shirts or wrapped...

CR7 ice-cream and pizza: Ronaldo mania is in full swing

Jul 23, 2018

TURIN, Italy — An ice-cream flavor in his honor, a pizza named after him, queues to buy his shirt: For some, Cristiano Ronaldo is as important as the Pope. Juventus made shockwaves over the world on Tuesday when it completed the signing of Ronaldo from Real Madrid for a Serie A record of 112 million euros, with the five-time Ballon d'Or winner signing a four-year deal with the Italian champion. And Ronaldo mania is in full swing in Turin, with enterprising businessmen not missing the opportunity to celebrate the occasion and cash in on the arrival of the Portugal forward....

Search

About Us

From transfer news, tactical analysis to predictions, get only the best of the world of sports daily with Daily Sports Club.

Contact us: sales[at]dailysportsclub.com

Subscribe Now!