Spanish company Mediapro awarded Serie A TV rights

Juventus' Gonzalo Higuain celebrates after scoring a goal during the Italian Serie A soccer match between Juventus and Sassuolo at the Allianz Stadium in Turin, Italy, Sunday, Feb. 4, 2018. Higuain scored an hat trick in Juventus 7 - 0 victory. (Alessandro Di Marco/ANSA via AP)
Napoli's Marek Hamsik, right, and Benevento's Danilo Cataldi vie for the ball during the Italian Serie A soccer match between Benevento and Napoli at the Ciro Vigorito stadium in Benevento, Italy, Sunday, Feb. 4, 2018. (Mario Taddeo/ANSA via AP)

MILAN — Domestic TV rights for Serie A have been awarded to Spanish intermediary Mediapro for 1.05 billion euros ($1.3 billion) per season.

Mediapro will likely sell the rights for the 2019-21 seasons to Sky Italia and Mediaset, and could also provide the league with its own TV channel.

However, Sky urged the league to declare Mediapro's offer "inadmissible" because the Spanish company "would not operate as an independent intermediary but as an actual communications operator."

Under the previous deal, Sky and Mediaset bought the rights directly from the league.

Mediapro wants to increase the number of fixture times from five to eight per weekend, adding weekly kickoffs at 3 p.m. on Saturdays, 6 p.m. on Sundays and 8:30 p.m. on Mondays.

For foreign rights, Serie A also recently made a switch and assigned the next three seasons to IMG for 370 million euros per season.

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