InvestorNewsBreaks – The Alkaline Water Company Inc.’s (NASDAQ: WTER) (CSE: WTER) Alkaline88(R) Outpaced Other Top-Ten Brands Across Nielsen’s All Outlets Combined

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and the Clean Beverage(R) company, today announced the results of Nielsen data for the 13-week period ending Jan. 1, 2022. According to the report, Alkaline88(R) was the fastest-growing top-ten value-added water in the country in dollar volume percentage. Alkaline88 outpaced the rest of the top-ten brands across Nielsen’s All Outlets Combined (“xAOC”) and grew at rates more than double the overall category average. “The Nielsen data for the last quarter clearly indicates that Alkaline88 continues to accelerate sales,” said Ricky Wright, president and CEO of The Alkaline Water Company. “What makes this so impressive is that October, November and December have historically been our slowest months. We know that we’ve benefitted from the activation of TV commercials featuring Shaquille O’Neal in limited test markets during this time and consumers also began to see our products in 587 Sam’s Clubs throughout the country. Our brand loyalty has been evident in sales in our largest legacy accounts, which continue to grow double digits. Some of the largest growth has been seen in national retail leaders like Walmart, CVS, Kroger, Rite-Aid, and Safeway/Albertsons. We also continue to outperform our competitors in the all-important natural food channel.”

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About The Alkaline Water Company

The Alkaline Water Company is the Clean Beverage(R) company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused(TM) brand. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88 and A88 Infused brands. To purchase The Alkaline Water Company’s products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER

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